Dating App-Themed Store Experiences
Tinder introduces its new interactive SwipeMart in Tokyo, which is inspired by the classic Family Mart chain of stores. SwipeMart invites Tinder app users to visit and get free merchandise — this includes coffee, chips, underwear, socks, shirts, and their own iteration of Famichiki. All of these are detailed with branding motifs that are true to Tinder. The chips are designed to reflect its special ‘Super Like’ feature and the coffee is designed to reflect the ‘Boost’ feature. This initiative is a marketing project that encourages spontaneity and romance with an area that is dedicated to photo-taking. Users can visit to update their profiles and to promote the new storefront, Tinder released a promotional video.
Image Credit: Tinder