Esports Nutrition Partners
‘OpTic Gaming,’ the North American esports organization, announced that ‘Dairy MAX’ is a new organization sponsor. In addition to this, the companies will enter a partnership whereby Dairy MAX will act as the official nutrition partner of OpTic Gaming. This partnership will work in two ways with media promotion on either side of the deal.On OpTic Gaming’s side, the esports organization will promote Dairy MAX’s products and initiatives on its social media platforms. This includes sponsored streams, posts, and events. On the Dairy MAX side, the company will cater milk and dairy products for OpTic Gaming events. Mike Konkle, the CEO of Dairy MAX, stated that the company entered into this partnership in order to “mee them where they are,” when referring to the U.S. Gen Z population.
Image Credit: OpTic Gaming