Maharaja Suites soon; Taj to have 15 micro breweries at its properties & take its well known restaurants abroad – Times of India

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NEW DELHI: Tata Sons’ Taj Hotels has drawn up an aggressive growth plan to increase the number of properties as well as scale up its brands. Taj parent Indian Hotels Company (IHCL) has doubled its properties in the recent past, taking the number from 120 to well past 240 now — of which over 65 are in the pipeline. While international expansion is underway, a majority of the growth will take place in India, IHCL MD & CEO Puneet Chhatwal told TOI.
“A Taj will open in Mecca and several projects are under negotiation in Saudi Arabia. We will open the fourth Taj in Dubai. The focus, however, is firmly on India and we will soon have new properties in places like Kerala, Goa, Ekta Nagar (Statue of Unity) and on two islands in Lakshadweep — Suheli and Kadmat,” Chhatwal said, adding that spiritual tourism is a key area being pursued with a lot of attention being paid to places like Rishikesh, Haridwar, Varanasi and the Buddhist circuit
The group’s well known restaurants like Machan, Shamiana, House of Ming and Bombay Brasserie — many of which are currently in one location — are being opened at properties both, in India and abroad. “A House of Ming (housed at Taj Mahal in Delhi) is opening in our properties in London and Jaipur. Shamiana (Taj Mahal Palace, Mumbai) has travelled to Dubai. Bengaluru’s Taj West End now has a Machan (of Taj Mahal, Delhi). Bombay Brasserie, which is in London and Dubai, will also open at San Francisco. And Varq (of Taj Mahal, Delhi) has opened at our new property in Dubai,” he said.
With Air India back with founder Tata Group, some Taj Hotels are going to get a “Maharaja Suite”. “This is our tribute to Air India — our newest oldest partner — and its loveable mascot. Taj Mahal, Delhi, and Taj Lands End, Mumbai, will get a Maharaja Suite each. Guests will see the trademark handlebar moustache of the Maharaja along with some other distinctive features,” Chhatwal said.
Taj has tied up with a Belgium-based mega brewing company and will open 15 micro breweries at its properties with 10 within the next decade. “We have tied up with the world’s largest brewery, AB InBev, and will have micro-breweries at some of our properties. The plan is to have 15 microbreweries in India, with 10 over the next decade,” Chhatwal said. Taj has also tied up with Milan-based restaurant Paper Moon and will have this brand at Taj Fort Aguada in Goa.
The group is expanding its home delivery brand, Qmin, which was launched during Covid. All its lean luxe Ginger hotels will include a restaurant with this name. “The aim is to have 100 Gingers and as many Qmins. We have opened a Qmin already at the Ambassador, Connaught (Delhi), President, Wellington Mews (Mumbai), Guwahati and Bengaluru,” Chhatwal said.
Taj has also brought in a new restaurant brand, Loya, with its flagship at Taj Palace (Delhi), which will open in multiple properties including Taj Mahal and Lands End (Mumbai). Clearly the group is focussing on increasing its revenue from the food and beverage segment.





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