Online Fashion Retailers

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ByteDance, the company behind the popular video-sharing platform ‘TikTok,’ announced that it is opening a new fashion brand titled ‘If Yooou.’ If Yooou operates in the multinational market, focusing on appealing to western European and North American fashion styles. This situates If Yooout as a competitor to Shein and other multinational fast fashion retailers.If Yooou is reducing the cost of its products by avoiding opening physical storefronts. Additionally, the company will frequently update its inventory in order to stay up to date with current clothing trends. What is notable about If Yooou, though, is its refund policy. The retailer offers a 30-day, no-questions-asked refund policy to any customer.

This is not the first fashion brand that ByteDance has opened, as it previously released fashion applications targeted at different markets, such as the ‘Dmonstudio’ app for Asia fashion.

Image Credit: Shutterstock

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