Plant-Based Orange Chicken Campaigns
Panda Express, the world’s largest Chinese restaurant chain, and independent creative and strategic advertising agency ‘The Many’ have joined forces to create a new campaign with music to tell a unique product story. The new plant-based orange chicken campaign also simultaneously promotes the company’s mission to build a bridge between cultures.’Time of the Season’ by classic rock band The Zombies is reimagined into an English and Chinese original to celebrate a limited-time offering of a plant-based take on the brand’s iconic The Original Orange Chicken, Beyond™ The Original Orange Chicken.
“Beyond The Original Orange Chicken redefines what ‘original’ means in a way that only Panda can. It is the next original expression of a Panda Express icon,” said Fabiola del Rio, vice president of Integrated Marketing Communications at Panda Express. “The breakthrough creative, heroing the origin alongside the innovation, has captured our guests’ full attention, shattering our industry benchmark for ad completion.”