WONDRLAB acquires performance marketing agency Neon
According to the agency, Neon uses data, creativity, and deep platform understanding to successfully deliver bottom-of-the-funnel campaigns. Since its inception, the agency has helped more than 100 brands grow, by delivering on conversions and leads. “As a creative leader focused on performance, I look forward to learning how Wondrlab teams create magic,” Yesha Shetty, co-founder of Neon, stated.
Malabar Capital Advisors served as financial consultants for the Neon acquisition.
Launched in 2020, Wondrlab comprises a mix of creativity, experience and technology, with a deep understanding of human behaviour, brands and platforms. In December 2020, Wondrlab acquired What’s Your Problem – a creative agency. In March 2022, Wondrlab acquired ‘Opportune’ – a data-driven influencer marketing platform that uses its proprietary technology and creator network to drive influencer marketing with speed and accuracy.